The “Welcome to Fabulous Las Vegas” Sign: Vegas’s Most Iconic Tourist Attraction

In Paris you have to see the Eiffel Tower. In New York City the Chrysler and Empire State buildings are a must. In Niagra you must see the falls.

In Las Vegas, I believe you have to pay homage to the “Welcome to Fabulous Las Vegas Nevada” sign.

Betty Willis designed the sign in May 1959 at the request of Ted Rogich, a local salesman, who cleverly sold it to Clark County. The white circles around the letters that spell welcome are supposed to represent silver dollars since Nevada is the Silver State. The back of the sign reads, “Drive Carefully. Come back soon.”

For years Western Electric Company owned and operated the sign, which is 25 feet tall. In 1999 the county moved the sign to 5100 Las Vegas Boulevard at the southernmost end of the Strip. So many tourists doubled parked to be photographed beside the sign, they created a dangerous driving situation for us locals. In 2007 the city added a parking lot for safety…because Vegas loves its tourists!

P.S. The sign is actually four miles south of the actual city of Las Vegas. It legally is part of Clark County. So are all the resorts on the Strip.


BETH Ellyn cooking up solutions

BETH Ellyn cooking up solutions

BETH Ellyn Rosenthal

Managing Broker, Nevada

eXp Realty LLC

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702.492.0531 Office

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Hello from the Las Vegas Real Estate Concierge. I am a real estate broker. Doting mother. Pioneer Yalie (graduated in the first class of women.) Wild yam cream creator. Zumba fanatic. Dog lover and service dog handler. But most of all I love Las Vegas. Come visit

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